Three Small Business Social Media Stats

by Patricia Redsicker

Here’s evidence of the opportunity for small businesses:

• Mass consumer adoption of social media: There are more than 800 million active Facebook users, 80% of all Americans use a social network and Americans spend more time on Facebook than any other U.S. website (Nielsen). Your customers are there.
• Small businesses see big results with social media: A significant 61% of small businesses are landing new customers through social media activities (CrowdSPRING). Plus, more than 70% of small businesses using social media see increased traffic and more than 60% improve search rankings (2011 Social Media Marketing Industry Report).
• Smaller businesses find social media costs very low: Nearly 60% of small- and mid-sized businesses spend less than $100 to market via social media (Marketing in a Digital World, Zoomerang).

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